design for retail setting

Class Project, SCAD, Packaging Design, Fall 2004

In this project, to design a product and packaging for a drug store product, culminated in placing the finished package design in-store, to show how it would display with competitor brands. Smilodent toothpaste was designed to compete with bargain brands including UltraBrite and Gleem. Images here show it placed in store at Eckerds in Savannah, GA in November, 2004.

in-store placement, Eckerd's, Savannah, GA, November, 2004